Risk profile and consumer shopping behavior in electronic and traditional channels [An article from: Decision Support Systems]

	List Price: $8.95 IdealReferences.biz Price: $8.95 Subject To Change Without Notice Availability: Available for download now Manufacturer: Elsevier
Average Customer Rating: [ not yet rated ]
Binding: Digital Format: HTML Label: Elsevier Manufacturer: Elsevier Publication Date: 2004-12-01 Publisher: Elsevier Studio: Elsevier
Editorial Reviews: This digital document is a journal article from Decision Support Systems, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser. Description: This paper develops an economic model that captures consumer shopping channel choices based on shopping channel characteristics and consumer risk profiles-risk-neutral or risk-averse. Analyses of results show that after making purchases through one channel, electronic or traditional, risk-averse consumers tend to be more loyal customers than risk-neutral consumers. Further, the two types of consumers may exhibit split channel behavior-risk-neutral consumers prefer one channel and risk-averse consumers prefer the other. However, risk-neutral consumers are not always more likely to prefer electronic channel than risk-averse consumers. Implications for retailer pricing strategies are discussed.