Customer Rating: 
Summary: great ideas
Comment: A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.
Customer Rating:
Summary: A book for reference, not dependence
Comment: As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
I can see a day when I open this book for a marketing idea and use it.
I purchased this book knowing full-well it hadn't gotten great reviews here.
Customer Rating:
Summary: Not very innovative...
Comment: This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
Customer Rating:
Summary: Timely Ideas in Falk's Revised Book
Comment: Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised edition of Falk's book has lots of new ideas, too. He's broadened his coverage of retail outlets and that makes the book even more useful. The suggestions in this book are clearly stated, helpful and in most cases easy to apply. It is also a great stimulator to help bring that germ of an idea the reader has been carrying around in his or her own head to reality.
Customer Rating:
Summary: Want more ideas?
Comment: It¡¦s really a great book. The author start with the theme that ¡§the name of the game in retail is ¡V to attract new customers and get old ones to keep coming back.¡¨Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative details about how to create retail excitement.
However, different places have a lot of differences, such as the culture, regulations and policy, etc. It is similar to different customers have different needs and wants. I think that it is very important for the marketer to pay special attention to the different aspects of your target customers. So, the first step mentioned by the book about ¡§how to develop information¡¨ is very important. Once the marketer collect information in the specific region through the primary and/or secondary research, they can get more understanding about their customers and the culture or regulations of the regions. Then the marketer can develop their ¡§excitement¡¨ which is tailor-made for the target customers.
So, if you are the retail marketer who would like to get more ideas, or you are the retail marketer who nearly runs out of ideas, you would be highly recommended to have a look at this book.
